by Bridie Chandgera - Easy Vegan Limited
Vegan makeup is any skincare and beauty product that does not contain ingredients derived from an animal. (e.g. lanolin, collagen and beeswax.) Keep your eyes peeled though, not all brands thats profess to be vegan are completely 'cruelty-free', so make sure you check the label before you buy.
The global vegan cosmetics market size was estimated at nearly $13 Billion in 2017, fast forward three years and the prediction is that the growth will break through the $20 billion ceiling by 2025.
Let that sink into your pores for a minute...
The surging desire for natural beauty products, along with rising awareness regarding cruelty-free beauty is expected to be one of the principal trends in market growth.
What's Driving The Demand?
Millennials account for two-thirds of global buying power, and the perceptions and beliefs of this generation are driving a lot of their decision-making when it comes to choosing what products they buy.
Ethical buying choices driving the demand for vegan makeup.
Their choices reflect concerns over animal cruelty, carbon emissions and the strain on the planet's depleting natural resources. In short, ethical consumerism is driving the demand for vegan cosmetics.
Easy Vegan has researched the best of the vegan makeup on offer today to save you some time. Take a look at some beauties from OnlyNaturals that include Madara, Lily Lolo and Living Nature.
Now you've put it on... what do you take all that makeup off with at the end of a fun night out?
Easy vegan took a long look at some vegan make-up remover that came highly recommended by many.
It's not just the kitchen cupboards that get sorted when a new vegan takes to changing their lifestyle...
The bathroom cabinet and dressing table get the full vegan overhaul too. A cruelty-free beauty regime is at the top of the list when it comes making a change.
With animal-rights, cruelty-free ingredients and organic compounds being at the forefront of consumers buying decisions, the vegan makeup trend is here to stay.
The popularity of vegan makeup and skincare is largely due to the power of social media, such as Instagram, Facebook, Snapchat and Tik Tok. People are waking up to the realization that unethical products have no place in their home.
They know they would be judged by their peers for doing so. Ethical decisions leave a 'feel-good-factor', which drives the majority of social media posts.
The drive for celebrity vegan makeup brands is rapidly growing too. Young and old are influenced by their favourite film star, A-lister or pop idol.
Celebrity make-up artist Charlotte Tilbury offers a complete cruelty-free makeup line with an impressive range incorporating 40 different vegan options, including the bestsellers Magic Foundation, WonderGlow Primer and Kissing lipstick in Nude Kate – the colour created for Kate Moss.
Over the past 20 years, Charlotte has worked her transformational magic on models from the runway to the red carpet and each product in the range reflects this in superior quality, texture, and appearance. She has rolled out premium palettes, ultra-flattering formulations and iconic signature ranges that are all designed for maximum impact with minimal effort.
Kat Von D has been wowing the beauty industry with artistry-inspired makeup products for some time now, but has recently announced she will be stepping away from the brand completely.
The star went on to announce that Kendo, the beauty incubator also responsible for Marc Jacobs Beauty, Fenty Beauty and more, is now the brand's sole owner.
The natural, gentle ingredients in vegan makeup are good for your skin. Don't forget your skin is a permeable membrane. What you put on it soaks right into your bloodstream. Make sure your makeup choices are vegan-friendly and your body will be friendly back.
The Easy Vegan App scans and examines your current shopping list and substitutes each product with a delicious vegan alternative - ethical, sustainable and utterly cruelty-free shopping.
With GPS tracking and intelligent AI learning technology built-in, your transition to a clean, healthy and contribution-based lifestyle starts with an Easy Vegan 30 Day Switch and Stay Try-Out Challenge.
Easy Vegan has partnered with several of the best vegan makeup brands to bring our subscribers some super deals and coupons for an outstanding selection of beautiful vegan makeup and skincare.
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