Vegan Makeup

Vegan Beauty Products in High Demand

by Bridie Chandgera - Easy Vegan Limited

Vegan makeup drives supply and demand into 2025 with a growth prediction of over $20 billion.Vegan makeup drives supply and demand into 2025 with a growth prediction of over $20 billion.

What Is Vegan Makeup?

Vegan makeup is any skincare and beauty product that does not contain ingredients derived from an animal. (e.g. lanolin, collagen and beeswax.) Keep your eyes peeled though, not all brands thats profess to be vegan are completely 'cruelty-free', so make sure you check the label before you buy.

The global vegan cosmetics market size was estimated at nearly $13 Billion in 2017, fast forward three years and the prediction is that the growth will break through the $20 billion ceiling by 2025. 

Let that sink into your pores for a minute... 

Millennials Driving Demand

The surging desire for natural beauty products, along with rising awareness regarding cruelty-free beauty is expected to be one of the principal trends in market growth.

Millennials global buying power driving demand for vegan makeup.Millennials global buying power driving demand for vegan makeup.

What's Driving The Demand?

Millennials account for two-thirds of global buying power, and the perceptions and beliefs of this generation are driving a lot of their decision-making when it comes to choosing what products they buy.

Ethical buying choices driving the demand for vegan makeup.Ethical buying choices driving the demand for vegan makeup.

Their choices reflect concerns over animal cruelty, carbon emissions and the strain on the planet's depleting natural resources. In short, ethical consumerism is driving the demand for vegan cosmetics.

Easy Vegan Ahead of the Trend

Easy Vegan has researched the best of the vegan makeup on offer today to save you some time. Take a look at some beauties from OnlyNaturals that include Madara, Lily Lolo and Living Nature.

Wax On - Wax Off

Now you've put it on... what do you take all that makeup off with at the end of a fun night out?

Easy vegan took a long look at some vegan make-up remover that came highly recommended by many.

It's not just the kitchen cupboards that get sorted when a new vegan takes to changing their lifestyle...

Green People Neutral Cleanser & Make-up Remover is a little miracle in a bottle.Green People Neutral Cleanser & Make-up Remover is a little miracle in a bottle.

The bathroom cabinet and dressing table get the full vegan overhaul too. A cruelty-free beauty regime is at the top of the list when it comes making a change.

Why Change to Vegan Makeup?

With animal-rights, cruelty-free ingredients and organic compounds being at the forefront of consumers buying decisions, the vegan makeup trend is here to stay.

More and more men are taking care of their skin with masks, moisturisers and toners!Ladies keep your vegan makeup locked away, more and more men are taking care of their skin with masks, moisturisers and toners!

Peer Power on Vegan Makeup Choices

The popularity of vegan makeup and skincare is largely due to the power of social media, such as Instagram, Facebook, Snapchat and Tik Tok. People are waking up to the realization that unethical products have no place in their home. 

The popularity of vegan makeup and skincare is largely due to the power of social media.The popularity of vegan makeup and skincare is largely due to the power of social media.

They know they would be judged by their peers for doing so. Ethical decisions leave a 'feel-good-factor', which drives the majority of social media posts.

Celebrity Influencers on Vegan Makeup Choices

The drive for celebrity vegan makeup brands is rapidly growing too. Young and old are influenced by their favourite film star, A-lister or pop idol.

Natalie Portman said going vegan saved her skin, now she only uses vegan makeup in her beauty regime.Natalie Portman said going vegan saved her skin, now she only uses vegan makeup in her beauty regime.

Charlotte Tilbury Vegan Makeup

Celebrity make-up artist Charlotte Tilbury offers a complete cruelty-free makeup line with an impressive range incorporating 40 different vegan options, including the bestsellers Magic Foundation, WonderGlow Primer and Kissing lipstick in Nude Kate – the colour created for Kate Moss. 

Charlotte's luxury vegan makeup and skincare include mascaras and foundations in vegan-friendly formulas.

Over the past 20 years, Charlotte has worked her transformational magic on models from the runway to the red carpet and each product in the range reflects this in superior quality, texture, and appearance. She has rolled out premium palettes, ultra-flattering formulations and iconic signature ranges that are all designed for maximum impact with minimal effort.

Kat Von D Vegan Makeup

Kat Von D has been wowing the beauty industry with artistry-inspired makeup products for some time now, but has recently announced she will be stepping away from the brand completely.

Kat Von D has announced she is stepping down from her namesake vegan makeup brand.Kat Von D has announced she is stepping down from her vegan makeup brand.

“As many of you know, I gave birth to my beautiful baby boy, launched my vegan shoe line, and now busy prepping to release my long-awaited album in the Spring, followed by an international tour!

The star went on to announce that Kendo, the beauty incubator also responsible for Marc Jacobs Beauty, Fenty Beauty and more, is now the brand's sole owner.

The Main Reason to Change to Vegan Makeup

The natural, gentle ingredients in vegan makeup are good for your skin. Don't forget your skin is a permeable membrane. What you put on it soaks right into your bloodstream. Make sure your makeup choices are vegan-friendly and your body will be friendly back.

Switching to vegan makeup stops skin irritations - Your skin will crave the all-natural ingredients.Switching to vegan makeup stops skin irritations - Your skin will crave the all-natural ingredients.

It's Easy to Switch & Stay Vegan

The Easy Vegan App scans and examines your current shopping list and substitutes each product with a delicious vegan alternative - ethical, sustainable and utterly cruelty-free shopping. 

The Easy Vegan Platform and App is a complete personalised plant-based guru-in-the-pocket for transitioning meat-eaters and vegetarians.The Easy Vegan Platform and App is a complete personalised plant-based guru-in-the-pocket for transitioning meat-eaters and vegetarians.

Get early VIP access to the Easy Vegan App and see how easy it is to 'Switch & Stay' vegan for life.

Easy Vegan 30 Day Switch and Stay Try-Out Challenge.Easy Vegan 30 Day Switch and Stay Try-Out Challenge.

With GPS tracking and intelligent AI learning technology built-in, your transition to a clean, healthy and contribution-based lifestyle starts with an Easy Vegan 30 Day Switch and Stay Try-Out Challenge.

Get Vegan Makeup Offers & Vouchers

Easy Vegan has partnered with several of the best vegan makeup brands to bring our subscribers some super deals and coupons for an outstanding selection of beautiful vegan makeup and skincare.

Sign up below...

Easy Vegan Vine Newsletter

Vegan Vine Newsletter

Easy Vegan Vine Online Newsletter for vegan recipes, eco friendly and green living ideas, eco home accessories, plus hints, tips and guides on vegan and plant-based living.

Get the Vegan Vine monthly environment-friendly topical online newsletter covering animal welfare, eco issues and longevity tips and news. It's completely free and comes hassle-free straight to your inbox. Read vegan celebrity gossip, trending fashions & the very best in vegan recipes too.

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Vegan Vine Newsletter

Easy Vegan Vine Online Newsletter for vegan recipes, eco friendly and green living ideas, eco home accessories, plus hints, tips and guides on vegan and plant-based living.

Get the Vegan Vine monthly environment-friendly topical online newsletter covering animal welfare, eco issues and longevity tips and news. It's completely free and comes hassle-free straight to your inbox. Read vegan celebrity gossip, trending fashions & the very best in vegan recipes too.

Enter your email below for the next edition...

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