by Kerry Greener
Easy Vegan was founded and created by myself, Kerry Greener and Bridie Chandegra (my best friend for over 16 years) in February 2019 out of a need to satisfy our personal struggles with wanting to be vegan.
I became a vegetarian some 16 years earlier but after we both learned of the horrific cruelty in the dairy industry, we decided to both become completely vegan - or at least we tried.
We both found it so difficult to stay on track. Shopping for vegan food was expensive, vegan clothing was practically non-existent in our town and eating out, well you could forget that idea altogether!
We knew there had to be an easier way to switch and stay vegan. (That's where our slogan came from.) We knew others were struggling to stay vegan even though they really wanted to, and not just for animal compassion, but also for health reasons, yet they too were finding it difficult to stay on track.
Previously, Bridie was the most ravenous carnivore I had ever met. I mean seriously, she ate her steak 'blue' and admitted to me she would NEVER be a vegan. Absolutely no-way, not on your Nelly, never.
But after watching only 3 videos , all of those adamant words disolved into mist and only compassion remained. She wanted to be vegan more than anything else. Not a morsel of meat, fish or dairy has passed her lips since - I'm so proud of her!
I bet you want to know which three videos she watched, hey !?
I began my working career as a freelance web designer in 1995 and gained experience in many software applications for online marketing and design. This made the website creation and digital marketing needed to grow the business so much easier.
I'm also an Infusionsoft Certified Partner, a Digital Marketer Certified Member, an SBI Certified Webmaster, Macromedia Dreamweaver & Fireworks Certified Developer (Adobe Photoshop) and a Business Link Approved Consultant. I was a qualified executive of Neways Limited and passed several certifications for food and nutrition. I studied and researched for many years on the subjects of skin care and diet with several MLM businesses that led to me going vegetarian in 2001. I embraced the long term vision about Easy Vegan becoming the leading guide on veganism in the UK.
Bridie began as an entertainment and club manager in 1985 and developed many skills including staff management, general accounting and stock management, making her ideal suitor for the Easy Vegan finance and administration division of the business. She is all about Easy Vegan becoming a household name.
Bridie was PA to a high profile finance director, where she excelled in a high-pressure environment. She became a hotelier in 2001 where skills included staff management, customer satisfaction control, bartending, food preparation, interior design and offline marketing. She then went on to become a successful restaurateur dealing with suppliers and promotional event managing. She is also the owner and director of The Galloping Gourmet Ltd and runs a successful community member blog site on vegan gourmet food and wine. Bridie was an avid omnivore most of her life, only recently turning vegan in 2019 just months before we founded Easy Vegan Limited.
The Easy Vegan App, website and shop manifested out of the desire for both of us wishing to go full vegan and the difficulty we encountered in trying to do so. We researched all the dietary and lifestyle wishes of, not only our own needs, but also the desires of many other omnivores, pescatarians and vegetarians in our immediate circle of influence. The cross-platform solution caters for all of those wishes.
As founders we know there is an unprecedented demand for vegan solutions across the board, from food and clothing to homeware and cars. Research into what people want has kept our ball rolling.
Curiosity, intrigue and passion for a global cause has steadily increased momentum.
Thanks for taking the time to read about our journey ...
All the best,
Kerry Greener Signature - Easy Vegan Limited Founder
Over the past few years, becoming vegan has been a pressing issue due to an ever-increasing exposure to the realities of animal cruelty in the food industry. With the vegan trend growing, not only among Millennials but also with Baby-Boomers, it was time to take action, but there were some significant gaps in the overall offerings for people wishing to convert. The most significant obstacle Easy Vegan found was what vegan substitutes to buy to replace the usual shopping list. Eating vegan 'on the go' was also a considerable challenge with limited understanding of vegan nutrition in most restaurants, making availability very limited.
Globally, many people have already converted to vegetarianism but as an understanding of climate change grows, needing to take the next step to veganism becomes crucial. However, the methods are blurred and the ingredients labelled on food products even more confusing. An intelligent App that can convert a current shopping list to a selection of vegan alternatives, then have those products paid for and delivered in a few clicks, is a well-needed convenience to vegetarians wishing to 'step-up' their food choices. The solution also makes it ideal for vegans wanting to 'purify' their buying habits.
The Easy Vegan App fulfils all the above issues and helps with recipes and menu planning. It is a complete 'Vegan Guru-in-the-Pocket'. The cross-platform solution is beneficial to all types of eaters from omnivores and vegetarians to celiacs and those with food intolerances. Living healthy ethically and sustainably has never been easier.
The Easy Vegan App scans and examines your current shopping list and substitutes each product with a delicious vegan alternative - ethical, sustainable and utterly cruelty-free shopping.
With GPS tracking and intelligent AI learning technology built-in, your transition to a clean, healthy and contribution-based lifestyle starts with an Easy Vegan 30 Day Switch and Stay Try-Out Challenge.